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About us

Gradient MSP is on a mission to give everyone an opportunity to succeed in the IT Channel.
We solve problems that keep MSPs from reaching their full potential

Gradient started with a big vision in mind

A world where MSPs can choose, use, and offer any products to their customers, seamlessly integrated with their platform of choice.  Allowing for a level of MSP business automation that has never before been possible. 

Delivering IT services is hard enough, running your MSP business shouldn't be. 

Meet the team who make it happen

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Colin Knox

CEO & Co-Founder
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Ryan Barker

COO & Co-Founder
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Jay McBain

Strategic Advisor
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Morgan Greff

Director, Engineering
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Chantal DeSantis

Director, Corporate Services
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Andrew McKeage

Director, Sales
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Bryan Chapman

Manager, Partner Success
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Stacey Geddes

Manager, Partner Support
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Thiago Aragao

Creative Director
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Spencer Greff

Team Lead, Engineering
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Matti Greff

Senior Developer
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Armin Toussi

Intermediate Developer
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Daniella Thorleifson

Account Executive
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Jedediah Kliger

Sales Development Representative
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Kat Kowalik

Junior Full-Stack Developer

Our history

We're just getting started.

  • Gradient was born

    Cofounded in 2020 by Colin Knox, former MSP and Founder of Passportal

    Oct-2020

  • Brand launch

    Launched brand publicly December 2020

    Dec-2020

  • Tidy is here!

    A product designed to clean up dirty data launched

    Jun-2021

  • $10.25M Series A funding

    Anthos Capital lead the round with participation from Gula Tech Adventures, StoneMill Ventures, and Accelerate Fund III

    Nov-2021

  • Billing Module is launched

    Billing Module (formerly Billable) – a product to simplify billing reconciliation launched

    Nov-2021

  • Welcome to Synthesize

    Synthesize – an open ecosystem vendor integration program launched

    Feb-2022

  • 250 partners

    250 partner milestone achieved

    Feb-2022

  • Expanding our orbit

    60 Vendors join the Synthesize program

    Mar-2022

  • 500 partners

    500 partner milestone achieved

    Jun-2022

  • First vendor-built integration

    Mailprotector integration with Gradient Synthesize goes live

    Jun-2022

  • Alerts module released

    New module makes sure MSPs never miss an alert again

    Oct-2022

  • Custom Integrations unveiled

    Custom Integrations allow MSPs to maximize utility of Synthesize platform

    Apr-2023

  • Synthesize Integration Marketplace announced

    Synthesize Integration Marketplace is announced at LegUp '23

    Jun-2023

Some of our awards