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About us

Gradient MSP is on a mission to power an ecosystem of opportunity in the IT Channel.
We solve problems that keep MSPs from reaching their full potential,
and remove barriers channel vendors face. 

Gradient started with a big vision in mind

A world where MSPs can choose, use, and offer any products to their customers, seamlessly integrated with their platform of choice.  Allowing for a level of MSP business automation that has never before been possible. 

Delivering IT services is hard enough, running your MSP business shouldn't be. 

Our Why

Gradient strongly relies on data-driven decisions that help power an ecosystem of opportunity in the IT Channel.

We are motivated by the desire to transform the current state of the channel, making it function more effectively, with products and programs that create greater efficiency and effectiveness, leading to growth, and ultimately, to prosperity. 


Our How

Gradient exists to solve problems. We provide a platform to create industry connections, ease integration, deliver choice, offer opportunities for growth, and provide access for MSPs within the IT space.  

Our history

We're just getting started.

  • Gradient was born

    Cofounded in 2020 by Colin Knox, former MSP and Founder of Passportal


  • Brand launch

    Launched brand publicly December 2020


  • Tidy is here!

    A product designed to clean up dirty data launched


  • $10.25M Series A funding

    Anthos Capital lead the round with participation from Gula Tech Adventures, StoneMill Ventures, and Accelerate Fund III


  • Billing Module is launched

    Billing Module (formerly Billable) – a product to simplify billing reconciliation launched


  • Welcome to Synthesize

    Synthesize – an open ecosystem vendor integration program launched


  • 250 partners

    250 partner milestone achieved


  • Expanding our orbit

    60 Vendors join the Synthesize program


  • 500 partners

    500 partner milestone achieved


  • First vendor-built integration

    Mailprotector integration with Gradient Synthesize goes live


  • Alerts module released

    New module makes sure MSPs never miss an alert again


  • Custom Integrations unveiled

    Custom Integrations allow MSPs to maximize utility of Synthesize platform


  • Synthesize Integration Marketplace announced

    Synthesize Integration Marketplace is announced at LegUp '23


Meet the team who made it happen

Our future

Today, billing reconciliation and vendor integration. Tomorrow?

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