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It all started with why.

We believe that all MSPs deserve equal access to data and insights about their business.

We believe that MSPs deserve to make decisions based on facts, not assumptions or false pretenses.

We believe that MSPs deserve to take control of their own destiny, to stop being forced into evolution but rather to force evolution themselves.

We believe that MSPs deserve to be heard.

This is why Gradient exists, to give vision and voice to MSPs both small and large

The principles that guide us.

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Focus

Focus on the task at hand, keep the mission in mind, and free yourself of distractions and detractors.

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Empowerment

You can make a difference. Take decisive actions you believe to be in the best interest of the cause.

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Confidence

Be certain, and have appreciation for your own abilities. Leverage facts to inform your best judgement.

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Transparency

Open communication and sharing secures a better outcome by making sure everyone is on the same page.

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Kick-ass

Challenge the status quo. Be bold, empowered, and confident. Charge forward and kick-ass.

Join Our Team

Our flock is your flock.

You aren’t in this alone, here are the people we’ve recruited to support you!

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Colin Knox

CEO

“Instead of waiting for opportunity to come knocking, start knocking yourself”

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Ryan Barker

CXO

“Whether you think you can or can't, you're absolutely right”

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Mike Urquhart

COO

“Opportunity is missed by most because it's dressed in overalls and looks like work”

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Phil Flamingo

Chief Flamingo Officer

“MSPs make me want to be a better flamingo”

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Joshua Oakes

Director of Marketing

“Be uncommon amongst uncommon people”

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Matti Greff

Full Stack Developer

“Its a crazy world out there. Be curious”

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Morgan Greff

Full Stack Developer

“If you don't take risks, you can't create a future”

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Spencer Greff

Full Stack Developer

“When life gives you lemons, you sanitize your inputs”

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Wendy Lerch

Accounting

“Keep an open mind and embrace your inner nerd”

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Soon you'll be making better decisions.

The Gradient platform launches June 1, 2021

Learn More