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Gradient MSP’s Synthesize™ explodes into the MSP space

March 22, 2022 – Calgary, AB Canada – Since it first launched on Valentine’s Day, the excitement around Synthesize, Gradient MSPs integration program, keeps growing. The Synthesize program is an open ecosystem platform that simplifies vendor integrations and reconciles the billing and revenue capture challenges around everything-as-a-service for MSPs and technology solution providers worldwide. 

The program has gained momentum in the IT channel with 60 vendors signing on in just one month! 60 vendors mean the addition of over 80 products that can be integrated with the 8 PSAs Gradient currently supports, providing integration and automation for a collective MSP/Reseller partner base of more than 250,000 through the existing base of resellers of the participating vendors. 

This level of excitement and interest in such a short time is a testament to the fundamental challenge we are solving for the IT channel,” says Colin Knox, CEO, and co-founder of Gradient MSP. “Both MSPs and vendors have been dreaming of this type of solution for years." 

It was written in the stars

Synthesize is the IT channel’s first and only open vendor integration program and platform built to optimize the MSP business model, and it’s free! A game-changer by every definition. 

The program addresses two of the biggest challenges in the industry. The expenditure of time and the costs associated with that time. 

  • Synthesize simplifies the PSA integration process by automatically connecting with 8 of the most popular PSAs on the market. 
  • And it reconciles everything-as-a-service as part of the automated Billable monthly recurring revenue cycle. 

“Synthesize will enhance the partnerships between channel vendors, PSAs, and MSPs while significantly impacting their bottom line in a positive way,” says Andrea Ayala, Director of Technology Alliances at Gradient MSP. “It is a transformative yet experiential solution that will help the channel grow more profitably and deliver an exceptional experience for their teams, alliance partners, and customers.” 

Andrea Ayala, Director of Technology Alliances at Gradient MSPWith the Synthesize program channel vendors no longer need to expend time and resources to build and manage multiple PSA integrations. Gradient is committed to ensuring that the integration process is as smooth and streamlined as possible, with a team dedicated to providing assistance and resources every step of the way, as well as marketing support to help get new vendors started on the road to success. 

Of the 60 vendors who are currently going through the integration process, 7 are poised to launch in the coming quarter.  

Interested in hearing more about our Synthesize program? Fill out our integration inquiry form to get started today:


About Gradient MSP

Established in 2020, Gradient MSP offers the IT channel ecosystem a business automation and integration platform proven to help MSPs run a smoother, more successful services business by connecting all the solutions they resell and use to their PSA platforms. Founded by technology and business entrepreneur Colin Knox, Gradient MSP is solving for two of the biggest challenges and greatest opportunities facing the industry: everything-as-a-service reconciliation and an open, frictionless IT channel ecosystem.


For more information or to set up media interviews, please contact:

Kelly Meyers, VP Marketing
Gradient MSP
+1 403 605 4156

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