Built by a Former MSP.
Trusted by 2,100+ More. 

 

Gradient was created because MSPs needed a platform that actually understands the chaos of monthly billing, the pain of inconsistent marketing, and the stress of unpredictable cashflow.

Why We Exist

MSPs deserve better tools. 

We build for MSP operators. The people running the business day in and day out. 

Billing chaos holds MSPs back. 

The industry has accepted manual and inaccurate billing as “normal.”

Marketing should actually get done. 

Not someday. Not next quarter. 
Every single week. 

The Gradient Mission

Give every MSP a clean, simple, profitable way to run their business. 
Without drowning in tools, tasks, or complexity.

 

We believe MSPs should:

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Bill confidently

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Market consistently 

Fast

Get paid quickly 

Growth

Grow sustainably 

Everything we build supports those outcomes. 

What Makes Us Different

Built by a former MSP 

We didn’t study the problem.
We lived it.

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Trusted by 2,100+ MSPs

Across 24  countries — because results travel well.

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SOC 2 Type 2 Certified 

Security isn’t a feature. It’s the foundation.

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One platform instead of a dozen disconnected tools 

Billing, marketing, payments, insights in one place.

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We only listen to what MSPs want, nobody else 

Our roadmap moves when MSPs ask. That’s the point.

The Gradient Story

 

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And we decided to build what should’ve existed all along.

 

Meet the Team

We’re builders, operators, and problem-solvers — with just enough personality to keep it fun.

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Colin Knox

CEO & Co-Founder

25 years in the MSP space,

I built my first computer when I was 11 years old - a 486 running Windows 3.11

Team Star Wars

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Ryan Barker

COO & Co-Founder

25 years in the MSP space

Almost as passionate about 80's pop culture as I am about MSP operations... almost...

Team Lord of The Rings

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Chantal DeSantis

Director, Corporate Services

 

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Stacey Geddes

Director, Success

10 years in the MSP space

I run support, success, and onboarding — basically the air traffic control of SaaS.

Team Lord of The Rings

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Thiago Aragão

Creative Director

5 years in the MSP space

I could eat sushi and ramen for the rest of my life

Team Lord of The Rings

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Matti Greff

Team Lead, Engineering

6 years in the MSP space

Backend developer by day, world traveller always. Currently building from somewhere unexpected.

Team Star Wars.

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Daniella Thorleifson

Account Executive

3 years in the MSP space

I sneeze every time I walk into bright sunlight.

Team Star Wars.

 

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Kat Kowalik

Intermediate Developer

2 years in the MSP space.

Before becoming a Software Developer, I was a Makeup Artist.

Team Lord of the Rings.

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Scott Beaudry

Technical Support Specialist

4 years in the MSP space

Working on my second novel.

Team Star Trek

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Shawn Thomas

Integrations Developer

2 years in the MSP space.

Ask me about UFOs & ET 👽

Team Lord of The Rings

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Keith Martinot

Junior Partner Success Manager

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Denys Kolomiiets

Intermediate Developer

1 year in the MSP space

I love solving problems — almost as much as creating new ones..

Team Star Wars

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Benjamin Toussi

Senior Developer

1 year in the MSP space

Ben really loves gardening and always has a big garden in the summer.

Team Star Wars

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Holli Young

Junior Operations Administrator

1 year in the MSP space

My favourite Sanrio character is Chococat.

Team Star Trek

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Carla Ala-Kantti

Junior Operations Administrator

1 year in the MSP space

I have a strange obsession with inflatable lawn decorations.

Team Star Wars

 

Gradient exists because the MSP community deserved a modern, operator-focused platform to finally fix the biggest operational problems MSPs face every month. 

 

That’s what we build. Every day.

For MSPs who want a better business, not just a bigger one.

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