Gradient & Cyrisma Webinar

From Risk to Revenue

A practical session on how to use cyber risk conversations to open new revenue streams — and how to position incremental security investments in a way clients actually say yes to.A practical session on how MSPs can build, price, and deliver vulnerability management services that clients actually understand — and pay for.

May 27, 2026 @ 11 A.M. (MDT) / 1 P.M. (EDT)

 

Speakers

Meet The Speakers

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Colin Knox

CEO, Gradient MSP

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Mark Balovnev

CEO, Cyrisma

Turn Security Conversations Into Revenue — Without the Hard Sell

Most MSPs know their clients need better security. The challenge is turning that conversation into a service their clients understand, trust, and are willing to pay for. This free MSP Studio Session shows you exactly how to do it.

In this session, we'll cover:

  • Why most MSPs leave significant security revenue on the table — and how to stop
  • How to quantify the real impact of a cyber incident for your clients (in language that lands)
  • How to present the probability of a breach in a way that motivates action without creating panic
  • How to use incremental investment conversations to grow security revenue one step at a time

 

Save your spot today.