---
title: Putting Culture to Work in the MSP Channel
description: Tim Coach delivers an award-winning speech on the importance of culture to the success of a company.
---

[Gradient Resources ](https://www.meetgradient.com/resources)

# [Putting Culture to Work in the MSP Channel](https://www.meetgradient.com/resources/putting-culture-to-work)

 Written by [Gradient MSP](https://www.meetgradient.com/resources/author/gradient-msp) | Jun 16, 2022 8:51:32 PM

*"Culture eats strategy for breakfast, operational excellence for lunch, and everything else for dinner." *     - Peter Drucker

What do Coach, Adele, and  Culture have in common?

Well, the first two are [mononymous](https://www.google.com/search?q=mononymous&rlz=1C1GCEA_enCA994CA994&sxsrf=ALiCzsYn3cIh9KKqn0trPZ4kr3Vc0m6IoQ%3A1655407261827&ei=nYKrYu6XMqyZkPIPsJStUA&ved=0ahUKEwiu2rLO2LL4AhWsDEQIHTBKCwoQ4dUDCA4&uact=5&oq=mononymous&gs_lcp=Cgdnd3Mtd2l6EAMyCggAELEDEIMBEEMyCwgAEIAEELEDEIMBMgQIABBDMgUIABCABDIFCAAQgAQyBQgAEIAEMgQIABBDMgUIABCABDIFCAAQgAQyBQgAEIAEOgcIABBHELADOgcIABCwAxBDOgoIABDkAhCwAxgBOgwILhDIAxCwAxBDGAI6DwguENQCEMgDELADEEMYAkoECEEYAEoECEYYAVDyBljBCWDbE2gBcAF4AIABbogByAGSAQMxLjGYAQCgAQHIARPAAQHaAQYIARABGAnaAQYIAhABGAg&sclient=gws-wiz), and Coach is an expert on the third.   

Chances are if you ask around the IT Channel if anyone has seen Tim Coach, lots of people will be able to point you in his direction because he's just that well-known. He's been in the space for quite a while, and in that time he has learned a lot.

One of the things he's learned is the importance of culture to a company. In fact, he recently delivered an [award-winning](https://www.meetgradient.com/resources/gradient-wins-4-new-awards) keynote speech at ASCII Boston where he talked about the part culture plays in the overall success of an MSP.

Check it out! 👇

 

 

Want to learn more about Gradient the game-changing solutions we are delivering to the Channel? [Visit](https://www.meetgradient.com/resource-hub) us today!

[View full post](https://www.meetgradient.com/resources/putting-culture-to-work)

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